Fresh start in 2011

By now everyone has gotten past their New Year’s resolutions and is picking up where they left off last year. So thinking about my  first blog post for 2011 I would like to cover the following areas: A look back at 2010 Maintaining momentum in 2011 The focus for the year Reviewing 2010 The nice Read More

Book review and Summary: “Never Sell Alone”

Todd Cohen’s book “Never Sell Alone” is for both seasoned sales veterans, and most of us who support the sales cycle. Sometimes a book comes along at the right time in your career. “Never Sell Alone” is just that book. I would strongly recommend this book. It will help you recognize what you currently do well and provide a framework (broken do by chapter – with questions – and situational examples) so that you can then concentrate on improving that part of your selling ability.

Deriving “value” in today’s world of Social Media

The focus on this article is to help you find “value” through the use of social media tools. The idea came to me when I read the Community Pharm post entitled “Hindsight Is 20-20 But Foresight Is Critical.” In this article, the main idea was on the Pharmaceutical brand manager’s focus on budgeting. I want to discuss ways in which this budget can be applied to activities that ultimately add ‘value,’ and how you can find ways to apply social media tools to drive revenue your products.

In search for more when you know less

Changes in the economy and the information age have forced us to learn new ways to ‘farm’ new data sources. The last few weeks I have been engaged in a launch of a new IT services and solutions practice which reminded me of just how important it is to keep learning – and search for more when you know less.

Free Patient website connects loved ones during serious events

CaringBridge is a charitable nonprofit organization providing a free online service that connects family and friends during a serious health event, care and recovery. I discovered this today as my dentist has a young daughter that is going through treatments for cancer. I highly recommend this website for families that are going through this process.

Must read: Pharma and Healthcare Social Media Wiki

I came across a tweet from the Beaker blog about a Wiki on the use of social media tools for the industry. Well thanks to Jonathan Richman there is one place to find out who is using which Web 2.0 tools. Since I am coming up with a strategy for a new Life Sciences IT Read More

Upgrading for 2010

I’m not very good at keeping New Year’s resolutions. Yet what I intend to do this year is to align my interests with what I am currently doing. At present I am contracting with an IT service provide to ‘start-up’ a new Life Sciences practice. So in keeping with the title of my blog, how Read More

Why pay attention to Social Media?

Whether you are looking for ways to improve your business, or seeking your next job opportunity you’ll need to find time to leverage Social Media tools. I recently asked my LinkedIn network the following question: “What types of social media tools are you using (aside from LinkedIn)?” Choosing from ExecuNet, Twitter, Facebook, Xing, OtherI found Read More