While there has been a lot of discussion about the FDA’s view of Social Media I wrote last month about Gearing up IT for Future Growth. IT must become more relevant in supporting the business and this new way of ‘collaboration.’ In last month’s blog post I spoke of how IT can be a catalyst Read More
Category: marketing
marketing
The Need for Storytelling
What does ‘storytelling’ have to do with leveraging technology for improving Life Sciences processes? In today’s rapidly changing world of technology you owe it to yourself to learn about and practice the ‘art of storytelling.’ In this blog post I want to give you a summary of why it is a vital skill to learn Read More
Fresh start in 2011
By now everyone has gotten past their New Year’s resolutions and is picking up where they left off last year. So thinking about my first blog post for 2011 I would like to cover the following areas: A look back at 2010 Maintaining momentum in 2011 The focus for the year Reviewing 2010 The nice Read More
Deriving “value” in today’s world of Social Media
The focus on this article is to help you find “value” through the use of social media tools. The idea came to me when I read the Community Pharm post entitled “Hindsight Is 20-20 But Foresight Is Critical.” In this article, the main idea was on the Pharmaceutical brand manager’s focus on budgeting. I want to discuss ways in which this budget can be applied to activities that ultimately add ‘value,’ and how you can find ways to apply social media tools to drive revenue your products.